Mike Rutstein
Mike has dedicated his entire career to healthcare marketing and communications.
From professional marketing to OTC, DTC, medical devices and switch products, Mike has been deeply involved in a vast number of marketing initiatives and has helped build some of the most famous and successful healthcare brands.
Prior to forming STRIKEFORCE COMMUNICATIONS in 2008, Mike held a dual executive role at DRAFTFCB where he served as Executive Vice President, Director of Consumer Healthcare as well as Chief Growth Officer for the New York Office.
While at DRAFTFCB, Mike was responsible for winning and overseeing business from:
- Alcon Laboratories
- Reliant Pharmaceuticals
- Cord Blood Registry
- ViaCell
- Merck
- Abbott Laboratories
- Roche Laboratories
- Reliant Pharmaceuticals
- Cord Blood Registry
- ViaCell
- Merck
- Abbott Laboratories
- Roche Laboratories
- MedImmune
- Eli Lilly
- Wyeth Pharmaceuticals
- Barr Labs
- Neurocrine Biosciences
- Boehringer Ingelheim
- Eli Lilly
- Wyeth Pharmaceuticals
- Barr Labs
- Neurocrine Biosciences
- Boehringer Ingelheim
Under Mike’s watch, DRAFTFCB was named Consumer Healthcare Agency of the Year in 2006 and runner up in 2007.
In 2008, Mike was named One of the Top 100 Most Influential People in the Life
Sciences Category by PharmaVoice Magazine. Mike graduated from the S.I.
Newhouse School of Public Communications at Syracuse University.
He lives in New York City.
